Pattaya Hotel News: A Bold New Arrival on Thailand’s Coastline
The world-renowned lifestyle brand The Standard has officially arrived in Pattaya with the opening of The Standard Pattaya Na Jomtien—a modernist, design-driven beachfront resort that exudes luxury, nostalgia, and unmistakable swagger. Known for its signature retro aesthetic and avant-garde spirit, The Standard has once again delivered an experience that blends artistry, humor, and indulgence in equal measure.
A stunning new chapter in Pattaya’s coastal luxury scene as The Standard reinvents Na Jomtien with bold design, world-class dining, and beachfront flair.
Image Credit: The Standard Pattaya Na Jomtien
Redefining the Image of Na Jomtien
This Pattaya Hotel News report highlights how the opening of The Standard Pattaya Na Jomtien marks a new era for the once quiet suburb of Na Jomtien. With ten sleek buildings housing 161 rooms, the resort is designed to become the beating heart of this coastal enclave. The property features Sereia, a fine dining restaurant focused on seafood from Thailand’s eastern seaboard; Esmé, a beach bar serving Mexican street-inspired fare; and Mmhmmm, an adults-only spa specializing in rejuvenation rituals like mud bathing and guided ice plunges. According to General Manager Jason Macleod, the goal is to redefine Na Jomtien’s reputation by showcasing its “electric energy” and untapped potential as a luxury destination just 90 minutes from Bangkok.
Design and Architecture That Dazzle
Crafted by Onion—the acclaimed Thai architecture studio behind The Standard Bangkok Mahanakhon and The Standard Hua Hin—the Pattaya property is a celebration of fluid curves, whitewashed elegance, and playful interaction with natural light. The design draws inspiration from the sea, with undulating walls and a meandering “S Curve” walkway that shifts in character throughout the day. Upon arrival, guests are greeted by vivid art installations, colorful Yarn Studio tapestries, and French artist Chloé Kelly Miller’s sculptural centerpiece “Unity of the Double.”
Inside, the interiors by Din Studio showcase natural materials punctuated with bold flashes of color, whimsical lighting shaped like lips, and custom furniture pieces that embody The Standard’s eclectic charm. Staff uniforms designed by Bangkok’s Vickteerut fashion house add a final splash of flair, balancing comfort and sophistication.
Relaxing amenities set in a tranquil location
Image Credit: The Standard Pattaya Na Jomtien
Luxury Rooms and Inspired Dining
The hotel offers seven room categories, from spacious garden suites to lavish ocean-view pool suites. Each room features high ceilings, light-filled interiors, private outdoor showers, and oversized bathtubs. The Deluxe One Bedroom Pool Suites, in particular, provide guests with secluded courtyards for complete privacy, perfect for those seeking a tranquil escape.
At the culinary helm, Head of Food Khun Matt collaborates with Chef Liew to celebrate local produce and seafood through refined tasting menus and à la carte dishes. Meanwhile, mixologist Khun Tok takes center stage at Sereia’s vibrant magenta bar, crafting colorful tequila-based cocktails like the signature Magenta Paloma—an instant Instagram favorite.
A Destination for Art, Music, and Wellness Lovers
The Standard Pattaya Na Jomtien is not just a resort but a lifestyle experience. With its music-centric programming, beach parties, and creative atmosphere, the hotel caters to cosmopolitan travelers seeking a refreshing blend of relaxation and energy. From tacos and margaritas by the beach to therapeutic spa rituals, every detail reflects The Standard’s distinctive DNA of playful sophistication.
The arrival of The Standard in Pattaya signals a turning point for Na Jomtien’s evolution. It transforms the area from a hidden coastal retreat into one of Thailand’s most promising luxury destinations. With its bold design, cultural flair, and effortless glamour, The Standard Pattaya Na Jomtien redefines what modern beachside living should feel like. For travelers escaping the capital, it’s the perfect blend of creative indulgence and coastal calm—an address that’s bound to become iconic.
For more details, visit:
https://www.standardhotels.com/pattaya/properties/pattaya
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